Home » Green Logic: Ecopreneurship, Theory and Ethics by Robert A. Isaak
Green Logic: Ecopreneurship, Theory and Ethics Robert A. Isaak

Green Logic: Ecopreneurship, Theory and Ethics

Robert A. Isaak

Published January 1st 1999
ISBN : 9781565490956
Paperback
144 pages
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 About the Book 

* Provides examples of green business, including Ben and Jerry s, The Body Shop, and the Honey Bee Network* Examines how Green Logic works, how it differs from other logic, and how green thinking can create environmentally responsible businessesIsaak s concise book emphasizes key questions regarding sustainability and entrepreneurship in terms of motivation, government intervention, and ethics. Asking, What does it take to motivate entrepreneurs to design and start up green business? advances the debate on private and public environmental responsibility.